Once your site is designed to be search engine friendly, you then need to seed your site with your keywords in the indexable content.
1. Each page should focus on a specific word or set of words.
2. Those words should be used in the title of your page. Try to keep the keyword near the beginning of the title tag. If it makes sense to use it a second time, do.
3. You should also have a search engine friendly url relating to the topic. EG: dogsflydesign.com/posts/seo-best-practices Use the keyword once in the url.
4. The keywords should then be used in the headings on your page in H1 tags once.
5. They should be used in the sub-headings as well in H2, H3, ect. tags.
6. They should be repeated in the paragraphs throughout the text at least three times, more if it is a large body of content.
7. Use it at least once in bold on the page. Either the <b> or <strong> tag is fine.
8. They should be used in the image descriptions, captions, and alt tags – this will also help with images searches, another resource for traffic.
9. They need to be included in the meta data of each individual page/post (keywords and description).
There are three important parts of meta data for each page/post – the title, keywords, and description.
The title is what appears at the top of the webpage and the text that will be used when creating a bookmark. It is also the text that appears a the top of the search engine result. Use the keyword at least once near the beginning of the title. Titles are generally 60-70 characters at most.
The description is a summary of the content of the page/post. It is not used by search engine for ranking, though it is what appears under the title in the search result. It is important to include the keywords of you page there to help bring relevant traffic to the site.
Keywords are just a list of words that are relevant to the content of the page, separated by commas.
If we built your site, then we included the WordPress SEO plugin by Yoast. This is a great tool to get optimize your pages. Check out our tutorial for the plugin on our YouTube channel so you can optimize your pages yourself.